Maria Layus  

Fun original animation promo for the Children's Day Stunt in Latin America. I wrote the script and lead production with animation house Club Camping.

One of a branding campaign of 10 Network Id's I wrote, produced and directed for the Boomerang Teen Channel. First Aired in January 2012 One of my favorite projects, worked with the great people at Injaus who made it possible to shoot 10 completely different Id's in 3 shootings days. Written by Maria Layus Directed by Maria Layus Production Company: InJaus Editing: InJaus Art Direction: Juanito Jaurreguiberry Camera: Mariano

I had the privilege to be the creative lead on the CNLA 25th Birthday Stunt, working in collaboration with my team we came up with the concept of "Don't stop the Party", Cartoon Network was launched as an innovative concept of non stop cartoons for kids and kids never want parties to end. And, neither do we! I picked the talented team of Lecube to execute on this concept and bring us a fun and dynamic animation that would show all our favorites from past to present on a never ending party adventure. It was a lot of work, meetings, calls and explorations, but the result was well worth it.

Cartoon Network Marketing in Mexico partnered up with the Movie chain Cinepolis, to produce a spot where our characters showed the fun and rules of these unique screening rooms customized for kids to play. It was a fun project to work on and I'm happy to have written and produced it, animation created by the awesome crew of LeCube.

Official pitch for this Stunt: Mother’s day on the new Boomerang. It’s Mom’s day Off and with no work comes time to play. We create a campaign that says “Today Mom’s are off their Mom duties” and goes further to establish: “Its their day to play and have fun with the family”. We celebrate Mom’s uniqueness and her ability to do it all, even play like a kid. Mom rocks. Tagline: Mom’s turn to play / Ahora juega Mamá / A vez da Mamãe brincar This Stunt includes a Promo pushing to the Movie for Mom on the channel, chosen by programming, and packaging to use in the channel for the whole day during Mother's day. Promo Execution: Created a promo that connected with target audience (kids between 4 and 8) to promote a movie just for Mom. packaging execution: Created original animations that depicted in a fun way Mom working then jumping into having fun with the family. Animation Company: 3dar