Maria Layus

While working for Boomerang Latin America from 2010 to 2013, I had the privilege to lead an original content sub-brand called Boombox, where we produced various music-based shows that premiered monthly.

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I executed defining and implementing the Boombox brand's voice; I worked in a 360 strategy through on-air promotion in collaboration with the marketing, digital, print, and sales team.

On the production side: I scouted the talent with my team, directed the shoots, conducted the interviews, and supervised the editing and sound design of the shows.  It was intense work, but it never stopped being fun; I have many anecdotes to prove it!