2016 was the year of the Powerpuff Girls on Cartoon Network and I was fortunate to lead the launch campaign for Latin America and all initiatives related to the Powerpuff Girls in Region. It was a challenge to relaunch such beloved characters as if they were new and without mentioning the old version, but we did it with fun, relevant concepts that the kids of today could relate to.
This resulted on the launch being one of the main reasons why Cartoon Network Latin America was rated #1 destination for kids for the whole year.
What else can I say? Girls rock and boys love it.