2016 was the year of the Powerpuff Girls on Cartoon Network, and I was fortunate to lead the launch campaign for Latin America and all initiatives related to the Powerpuff Girls in Region. It was a challenge to relaunch such beloved characters as if they were new and without mentioning the old version, but we did it with fun, relevant concepts that today's kids could relate to.
This resulted in the launch being one of the main reasons Cartoon Network Latin America has rated #1 destination for kids for the whole year.
What else can I say? Girls rock and boys love it.